The stats about video and what video can do in your business are really impressive. They’re super. The thing about video that really is, it’s the confluence of all the good stuff. It’s the bit where music can stimulate great emotion.
The spoken word, especially when someone’s speaking about it from their heart, is a really powerful tool. Then they say a picture paints a thousand words, but then a moving image where you can show beautiful shots of people and of what they do and of how they do it and of what they, what they can kind of make.
Bringing all of those things together is what makes video so powerful, and I believe that there isn’t any more powerful medium to convey a message than video because of that exact thing.
You can get words, pictures, sound, and spoken word, but more than that you can get emotion across in video where… of course you can convey emotion in words and photographs as well but I feel like video is the strongest combination of all those things kind of put together.