It’s about passion.

If you have passion for what you do, then video and the kind of online film that we produce is going to work for you.

If you are selling or developing or creating a product that you’re not passionate about, or a service that you’re not passionate about, video won’t help you in the way that some other content will.

If you have passion then online film can really magnify that and present that to an audience.

But if you’re not super passionate about what you do, and of course there’s nothing wrong with that [there’s lots of businesses where that’s the case] this kind of video is not going to be great for you. Maybe you could think about using some infographic animations or other kind of devices that will help showcase your product in a really practical sense. But not trying to really milk the emotion, if the truth is that there is not a huge amount of emotion there.

Having said that, you’d be surprised what businesses people are passionate about what they do and how we can highlight your passion and inject emotion into a film.