Good digital marketing strategy, and good content marketing strategy, needs to be a fusion of lots of elements. It can’t just be one thing. Just written blog posts, just photography, just Tweets, just posts on a Facebook wall, or just film, is going to give you a disadvantage.
There needs to be a mix and a balance.
I studied education for a little while at Uni, and didn’t go on to be a teacher, which I think is a really good thing. Other people would disagree with me, I’d be a terrible teacher. But one of the things we learned is that people learn differently. Some people learn best through the smells that stimulate memories, or the way that something is presented visually. Some people hear things better, or using the sense of touch they can really absorb things quickly.
The same is true of the way our audience, our target market, reacts to the way that we present information. So some people will learn best, and will absorb best information and come to know and love your brand best through text, and others photos, and others online film. So it’s best to use a mix.
Naturally I’m going to say that film is a very important part of that, but it’s always important to consider using a mix of things. Even podcasting is a great way of doing it, using a mix of mediums to get your message across to your audience.