For the purposes of this video I want to show you what a colour grade is in a really visual way, that’s probably the best way to show you.

All of these video blogs are shot on an iPhone, so I’m over-exaggerating the difference here, but what you see coming in from a camera often looks a bit like what the image looks like here. A flat kind of desaturated image.

And the reason that we shoot in that way is that it leaves us more space to move in where we want to push the colours and how to kind of make the picture look richer.

We can do all sorts of things. We can make it look super saturated like something out of a Disney movie where the grass is greener than real life, and colours really pop off the screen.

We can completely desaturate so that it’s a bit, a bit moody. We can leave just one colour in, I’m not sure what we’ll do, maybe the grass here. We can make it look like it was shot in the sixties, we can make it look like a feature film, we can make it black and white of course, we can do all sorts of different things.

But a colour grade for the purposes of what we do is usually just to enhance the colours a little bit. Sometimes we’ll drop a little vignette on it to make it look a little bit kind of smoother and a bit more cinematic, sometimes we’ll kind of push the blacks so that it feels a bit more, kind of moody if you want. Sometimes we’ll flatten it out even more than it already is, and that will give you a particular look.

We do this to make the picture look better. That’s the only real reason that we bother ever doing something like that. And we think that these steps that we take to do a colour grade do actually improve the image, and it’s one of the things that we do after the rough cut. So the picture that you’re looking at in the draft is not colour graded.

It’s one of the last steps that we do before we hand you the final product.