I guess we say video blog, don’t we?
We say video blog so that people understand what we mean.
We mean content being released on a regular basis, on a kind of a blog basis.
But it’s not really like that, is it?
It’s releasing good content regularly, that’s all we mean when we say video blog. And the reason you should do it is because Google loves it, and so it will help with your Google ranking, but it informs your audience, it educates your audience.
It creates this great resource bank which can sit on your website and your social media platforms, and really give you an edge over your competitors in that sense, but also entertain and educate your key demo, your audience. The people who are checking you out online.