If you’re a service-based business where your people are your product, then show them off. They’re real people.
Allow some of them to come through in your online content.
Allow them to write guest blog posts, or post on Facebook or Twitter. Allow them to be interviewed in an online film about them.
Let that kind of shine through. That’s probably the one way that I definitely try to help businesses who are service based, the best way to kind of present themselves in online film particularly would be.