The words that a viewer hears in your video, and how they’re delivered is critical to the success of your video content.
Here are four ways to approach scripting your video:
1. Writing the Script in the Edit Suite
Our unique Q4 production process actually doesn’t require word-for-word scripting on the day of filming. We’ve found over the years, that most people appear on camera in a better and more authentic and likeable (often more relaxed) way if they’re having a chat with our producer, rather than reciting a remembered speech, or reading from an autocue.
We do our writing in the edit suite.
Once we’ve had a focussed chat with your people about the ‘key messages’ that the video content will focus on, we select the best ‘interview grabs’ and use them to build our story.
*This is our favourite, and delivers the best results.
2. A Voiceover Script
If you’re creating video content that is purely instructional or is more designed to convey facts and figures rather than create an emotional connection with your audience, a voiceover is a great approach.
Voiceover Scripts are quite different to copy on a website or text in a book, in that it stills needs to be spoken.
Our producer can work with you to ensure the voiceover script is well written and ready for a voice artist to record.
3. An Autocue Script
It might look super-easy, but reading a moving script from a piece of one-way-glass is a skill that newsreaders are masters of.
Unfortunately, it makes a lot of the rest of us look a bit wooden.
Our team can help with a speech that you can read from an autocue, but we’re really keen for you to consider our Q4 approach, which is a more relaxed interview rather than a presentation.
Most people we have on-camera, from CEO’s to factory floor workers, come across much better using our relaxed video production approach rather than reading a script.
4. A Scene by Scene Script
Well, we actually don’t do these. You’ll be able to find production companies with talented writers and directors who do, but it’s not something that we’re experienced in.
… in summary
If you ask us, the best way to get the most out of someone on-camera is to put the scripts away and have a chat, just like you would over a cuppa or beer at the pub.
A relaxed conversation allows for authentic moments that help the audience get to know your team, and allow them to express the important messages in their own words.