Testimonial Video Production
You have raving fans, or as Seth Godin calls them, ‘Sneezers’ who absolutely LOVE your brand and the experience they’ve had with you, and you want to bottle it so you can share their passion for you with the world … Testimonial Videos are a great way to do it!
And the video production component of it is very easy for you! (we do all the hard work for you.)
Refreshingly Authentic Testimonial Videos
The Q4 Production method is perfect for making authentic testimonials because it leverages awesome people (your raving fans) telling their story in a relaxed way like they would over a cuppa or beer.
What is involved in filming a testimonial video
We run an informal interview where we ask all about their journey with your brand. Everything from the pain they were experiencing before they found you, to the adventure of selecting you from the field of competitors, then the journey they have had working with you and your products and services.
Then we love the opportunity to have shots of them ‘in action’. Ideally some shots of them working with one of your team or of them in action within their day-to-day. We use that vision to ‘colour in’ their story.
An Informal Chat
No scripts or autocues – it’s a relaxed conversation with your clients telling our producer about what they loved about working with your brand.
Beautiful Footage of Your Client in Action
Capturing some beautiful imagery of your client and their team in action helps to illustrate the story of the successful partnership.
Telling the Story of Their Success
We tell the story of your client’s success using your key messages and the beautiful footage of them in action to craft a compelling story of success.
Some of our Testimonials
Videos That Make Your Clients Look Great.
Our unique Q4 Production Method is designed to make your clients look awesome. These are some of the ways we make that happen.
We use only flattering lighting. That means big, soft, diffused light sources that make the subject of our shots look sensational.
Lens and Diffusion
We carefully select lenses and sometimes make use of cinema-grade diffusion filters to reduce natural blemishes.
Our uniquely relaxed, conversational interviews to extract the best, most authentic messaging for your expert people.
Refreshingly Authentic Editing
Our unique way of conveying your key messages in a personal way that makes the audience feel like they’re getting to know your team.
Ways of using testimonial videos
We encourage our clients to share testimonial videos wherever they have the opportunity, as it’s a great way for a third party to talk about how good you are to your prospective customers.
We love seeing them:
- On our clients’ website homepage
- On product and service pages
- In EDM newsletters
- On LinkedIn
- On Facebook and Instagram
- As YouTube advertisements
- As TV Commercials
- As part of tender documents
- Playing at trade shows
Best practice for creating a testimonial video series
Most brands want to create a handful of video testimonials in one go. This is a great way to maximise your marketing budget. Here are a few ways to make the most of a testimonial filming day…
Testimonials at a client event
We’ve attended client events for businesses where we set up an interview studio in a spare room near where the event is being held, and a range of clients come in for an interview to talk about their experience.
This is a great way to get a big volume of voices all endorsing your brand in a single go.
A motif to link the testimonial videos
Consider creating a ‘look’ or motif for your testimonials to keep them on brand and make them easily identifiable as testimonial videos amongst your other content.
Something like opening the video with a ‘hero shot’ (motion portrait) or selecting a graphics-look for text (title/lower thirds) can help make your testimonials more cohesive when someone is checking out your social proof videos online.
How long does the post-production take?
We usually ask you to allow 3-4 weeks for us to edit the video content and get you our ‘directors cut’ to you. [We can do fast turnarounds if required, as they often are for events.] Then as soon as you let us know your thoughts on our edit, we’ll make the changes and get your final videos delivered and ready for you to share within a few days.
In ‘Event Mode’ we’re often delivering drafts, making changes and delivering the final product on the same day or within 48 hours of the event.
How many rounds of edit changes in the video production packages?
Most of our clients love our ‘directors cut’ an only need very minor tweaks, so we include one round of edit changes in the video production packages. If you’d like additional changes, we’d love to help with that at our edit rate of $200+GST per hour.
What happens on the day of filming?
Our crew of two will arrive and meet you then have a quick look around to pick out the best space/spaces for filming. We’ll then set up the required lighting, sound equipment and cameras and be ready to roll! Each time we need to change setups in a location there may need to be some time to move lighting and sound equipment around a little.
How many videos can we produce in a full day of filming?
What dates do you have available for filming?
You can book in a shoot from our filming availability schedule here, we can help out with other dates that are blocked out including weekends and public holidays if you give us a call or email to discuss.