LinkedIn Video Production
With the surge of video functionality on LinkedIn, now is the time to stand apart from the pack with stunning expert video content.
Our team love working with experts and our unique Q4 production approach makes it easy for execs and industry experts alike, to be on camera.
LinkedIn Video Production
With the surge of video functionality on LinkedIn, now is the time to stand apart from the pack with stunning expert video content.
Our team love working with experts and our unique Q4 production approach makes it easy for execs and industry experts alike, to be on camera.
You can see the amazing rise of LinkedIn as a B2B marketing platform, and can see that video is an important part of having success and ‘stopping the scroll’. But video is a challenging medium that you might need a hand with.
Props to you. LinkedIn has never been as effective as it is now, and neither has it ever been this well equipped to leverage video content to show off your brand in whatever way you want to show it off.
LinkedIn Video Strategies
For us, there are a handful of approaches we’ve seen work really well on LinkedIn and we want to share them with you here.
Showcasing Your Team
Your amazing team are your brand biggest asset … right? Why not show off how good they are to the world? We do it, meet our team here.
Posting profile videos of your brilliant team as a mini-series on LinkedIn has loads of benefits including letting people ‘meet your brand’.
The more people come to know-like-trust your people and your brand, the more likely they are to reach out to talk about engaging with you.
This can also be a great little recruitment/HR exercise as people checking out your business on LinkedIn are likely to want to hear from some of the people they may be working with.
Sharing Expert Knowledge
Offer some value!
That’s right, share some of that awesome knowledge that your clients engage you for. Back in the old days, they said ‘the margin’s in the mystery’ but my oh my, what a turnaround the internet has inflicted on that saying. If anyone wants to learn how to do anything … they can google it. So, be generous with your expert knowledge and help build up that trust in your audience.
Share Your Success
Sharing testimonial videos on LinkedIn is a humblebrag that makes sense because you’re sharing your ‘wins’. Let your audience see what your customers think of you. LinkedIn is the right place to do it.
Share Your Brand
You know what … LinkedIn is an environment where you can share high-quality video for the sake of … sharing.
And people love it. (So does LinkedIn’s algorithm.)
Whether it’s a new piece of content about a new product, service, launch or recent event. Quality videos in your LinkedIn feed are more interesting than a lot of the other content people are sharing.
ANGRYchair were able to turn around some fantastic company videos in a short time for us as part of our new job ad campaign. We were thrilled with how they turned out. Really captured what we were looking for and pieced together nicely. Thanks to the team!
– Amy Laupama
Angrychair were absolutely awesome in helping bring to life a vision from Tennis Victoria to develop video assets for our youth advisory committee. From vision planning, to filming and editing they were absolute legends to work with! The final quality of our video assets are amazing and I would recommend them for any vision you have that you would like to capture!
– Peter Bertoncini
Every time we engage the ANGRYchair team, we are blown away at the outputs. Thank again for your recent work at our conference.
– Tracy Angwin
Dave and the ANGRYchair team are phenomenal at what they do! Your video production needs are in very safe hands with this highly skilled team.
– Jemima Joseph
Prompt response to emails and calls, friendly to work with, very professional and produced high quality creative content to brief. Highly recommend!
– Marnie Kane
Angry Chair have been amazing to work with! Cannot recommend the team more highly. The organisation, shoot days and editing were seamless. The team are responsive, efficient and very talented. Couldn’t be happier with the end result.
ANGRYchair is a fantastic, customer-focused organisation. I worked with Carla, Matthew & Mikko to produce a series of videos for our consulting firm as part of a marketing campaign. ANGRYchair listened brilliantly to the brief and managed to distil and materialise a complex concept into an engaging and clever set of videos… the entire production process was seamless and easy to interact with. I cannot speak more highly of the ANGRYchair team, the thought they have put into customer experience, and the quality of their work.
– Ben Hellstrom
Dave, Michal and team helped produce some beautiful videos for our virtual awards program. They were easy to work with, answered all our questions and made all our edits with a quick turnaround. They were much better value than other video companies we have worked with and I would not hesitate to use them again for future projects.
– Mia Yip
Really pleased with my experience with Angrychair from start to finish. The fast turnaround and quality end product exceeded our expectations.
A super simple process, very professional and a great team to work with!
– Graham Turner
Our Top Three Tips for Video Posts on LinkedIn…
1. Serve Dessert first
Put your best content in the first few seconds of your video. Google’s ‘Unskippable Labs’ research team have identified this as a must-do for all online video content looking to attract someone’s attention and keep them captivated.
Thumbnail is the First Frame
Like a few other platforms, LinkedIn (by default) uses the very first frame of your video, that is what happens at 0:00:01 as your thumbnail, so make sure you don’t start with a fade-from-black or a frame with someone’s eyes half-open.
Use Captions
If you have someone speaking or are using voice over in your videos, make sure you use closed or open captions. This way the user doesn’t need to hear your video content to understand what it’s about. SRT’s can be ripped from a YouTube post of a video, or sourced using a tool like REV.com or QUICC.io