Social Media Video Production
You want to create high-value content for your social media channels and you know that the best way to generate engagement and ‘stop the scroll’ is video, but you’ve heard video production is expensive and hard work … right?
Social Media Video Production
You want to create high-value content for your social media channels and you know that the best way to generate engagement and ‘stop the scroll’ is video, but you’ve heard video production is expensive and hard work … right?
Good News:
Video production for social media can actually be one of the best bang-for-buck approaches to production that we can help with.
Lots of Videos Produced in a Series
The reason it can be such good value is that we’re able to get in a groove with filming. We can set up with an awesome location and look for your video content series and really get stuck into it.
This content series for the Australian Blueberry Growers Association was filmed over two days (2x Full Day Shoot Packs) and was awesome because it was the same setup, and it allowed us to shoot dish after dish without needing to reset.
One other reason you get such good value is that you can often aim to make 1x video content series, like the blueberry dishes, then we can produce additional videos for you from that like ‘summer with blueberries’ or ‘garnishing with blueberries’ or just a mashup of beautiful food shots.
Expert Content Series
An example of a social media video content series we produced for a professional services company was the below example for Visage Growth Partners. In this instance they wanted their main strategist Adam to deliver high-value content for CEO’s and business executives.
While each of the videos has a different look (and outfit) for it, this series of videos were all shot in two full-day blocks at a co-working space where we could use different rooms for different looks.
This is a great way of leveraging your team’s time because you can knock it all over in a single shooting block.
Planning Video Content for Social Media
Sounds daunting … but using our unique Q4 Production Method, it’s actually quicker and easier than you’d expect.
Some marketing professionals expect to spend weeks of planning to create a social media video series, but you have lots to do, and you don’t have time for that, so this is what we’ll do instead:
- Brainstorm a list of videos you’d like in your series.
- For each of those videos, come up with:
- 3-5 key messages (what you’d like said/conveyed)
- 3-5 key visuals (how we can help you ‘show’ your key messages)
- Identify what platform(s) you’d like to share them on and/or pick a length for the videos.
We can help with this process. And once you have that in place, we’ll be able to talk through some simple questions so we can tell you how we can best approach it with our video production packages.
Why Choose ANGRYchair?
Life is too short and you’re too busy to waste your time making bad videos.
Your brand deserves awesome videos.
When it comes to selecting a video production company, we think you should ask: Is the end product excellent? Is the process easy and hopefully fun? And, most importantly, is the process and the output exactly what your brand needs?
We love making content that is perfect for your brand, and above all else, we love making it FOR YOU! It’s all about you and your brand.
We know lots about video production. We’ve developed a production method in-house that we think marries the best in production techniques, and ‘hacks’ to make it as easy and efficient for you and your team as possible. We call it the Q4 Production Method. It’s simply a way of making refreshingly authentic video content that makes your people and your brand look authentically sensational.
We look after the whole process so you can focus on what you’re good at.
We’d love to chat and see if we can help you get started.
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What is social media videography?
Social media videography is the creation of videos tailored for social media platforms, designed to be short, engaging, and optimised for specific platforms, often using storytelling and visual appeal while including clear calls to action.
Each social media platform has its unique nuances, and the best results are seen when content is tailored not only to the brand but to the platform and audience. Video producers working on social media content often work closely with platform specialists to ensure the content and specifications are optimised for best performance.
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How is social media video production useful for business?
Social media video production is useful for businesses as it helps convey messages, engage audiences, and promote products or services in a visually appealing and shareable format, leading to increased brand visibility, customer engagement, and conversions.
Many Social Media platforms are community-focused and are places where communities of customers spend time online. Many businesses get great benefits from having a presence on these platforms and engaging with the community and trends on these platforms.
Of all the ways of creating engaging content, video is usually shown to be the most effective across these platforms.
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Who should consider using social media video production services?
Social media videography services can benefit businesses, nonprofits, event organisers, e-commerce stores, restaurants, travel, health, education, government, tech, entertainment, retail, and more by creating engaging video content for their social media platforms.
Video production companies like ANGRYchair can assist your brand or organisation by producing video content of a higher production value, or higher volume by using specialised production techniques to improve quality and efficiency.