What could be more tangibly refreshingly authentic than 100% Australia Craft Cider?!
Promoting Aussie craft cider makers so that people around the world can better understand what Australia has on offer … This project has just about everything we love.
Passionate people – check
Beautiful Locations – check
A Sensational Product – check
What we did:
Working with Cider industry Guru’s Max Allen and Sebastian Crowther we filmed for two days to create a series of videos that will be used around Australia and the world over to explain what Australian Craft Cider is … and why it’s special.
What we delivered:
Six beautiful videos that can be used across social media, online at trade shows and that have already been translated into a range of languages for key markets that Australia exports cider into.
Why we loved it:
Genuinely cool content in beautiful locations that we can already see has made a difference for the boutique cideries around Australia. And we could bring some of our ANGRYchair-ey approach and skills to add a certain level of polish to compliment the project.