Cider Australia

What could be more tangibly refreshingly authentic than 100% Australia Craft Cider?! 

Promoting Aussie craft cider makers so that people around the world can better understand what Australia has on offer  … This project has just about everything we love. 

Passionate people – check

Beautiful Locations – check

A Sensational Product – check

Cider Australia Promo

This is the ‘Hero Video’ starring Max and Seb that shows off Aussie Cider to the world.

Food and Cider Pairing

Some expert tips from master sommelier Sebastian Crowther about pairing Australian Craft Cider with food.

What we did:

Working with Cider industry Guru’s Max Allen and Sebastian Crowther we filmed for two days to create a series of videos that will be used around Australia and the world over to explain what Australian Craft Cider is … and why it’s special.

What we delivered:

Six beautiful videos that can be used across social media, online at trade shows and that have already been translated into a range of languages for key markets that Australia exports cider into. 

Why we loved it:

Genuinely cool content in beautiful locations that we can already see has made a difference for the boutique cideries around Australia. And we could bring some of our ANGRYchair-ey approach and skills to add a certain level of polish to compliment the project.

“The videos surpassed my expectations. The scripting is brilliant and encompasses all assets and brand work that has been done to date. The presentation seemed quite natural and doesn’t feel contrived – particularly when compared with what is currently on television. The footage is interesting and quite often stunning. The videos are sensational and I’m sure will be great assets for Cider Australia for years to come.”
Susan Colyer | Wine Australia