What we did

We worked with former AFL player Eddie Betts to  help tell the unique story of how people in a workplace –  in his case, a football club – really stepped up and helped him when he was most in need of an extra hand.

What we delivered

We created a series of video content that was shared across a range of social media channels to get this important message out.

Why we loved it

We love the AFL and Eddie bets is a true icon of the game! Getting to share a special story of his journey that will inevitably help others who are facing a similar situation was a real treat.