What we did
We worked with former AFL player Eddie Betts to help tell the unique story of how people in a workplace – in his case, a football club – really stepped up and helped him when he was most in need of an extra hand.
What we delivered
We created a series of video content that was shared across a range of social media channels to get this important message out.
Why we loved it
We love the AFL and Eddie bets is a true icon of the game! Getting to share a special story of his journey that will inevitably help others who are facing a similar situation was a real treat.