Visit Victoria

We’ve had the absolute pleasure of working with Visit Victoria on a range of projects over the years, including State of Origin at the MCG, Real Madrid World of Football at the Melbourne Museum and a bunch of tennis projects, so it’s impossible to pick a favourite, so we drew this one out of a hat…

Of the many projects we’ve had the honour of working on with the Visit Vic team, this is a really fun one.

To promote a massive month of events in March, Visit Vic cross pollenated the excitement of the range of events and brought comedian Joel Creasy and the Melbourne International Flower and Garden Show together, and asked us to help showcase the event!

What we did:

We shot for 2 hours at the event, then sliced up the content into a fun 90 second clip within 24 hours for them to release to promote the events.

What we delivered:

The end product is a minute-and-a-half package that was shared natively across social platforms.

Why we loved it:

We love funny and fun stuff and this ticks both boxes, and working with super clever people at Visit Vic and Joel too, was great fun, so when the content picked up heaps of views as soon as it was released, we were stoked.