Make More Videos Tip: Be Prepared
Being prepared for the day of filming is a crucial part of maximising the value and making your budget go further.
Ensure you (and your team) know when people, spaces and items will need to be available for filming. And that they are prepared properly for what will happen.
Do the people who appear on camera know who the audience is, where the video will be seen, what the key messaging is? Do they know what time they’ll be required, what they should be wearing and how long they’ll be needed for?
Are the spaces clean and tidy? Are they blocked out in booking systems? Does everyone know that’s where you’ll be filming on that day and that there may be some small disruptions?
Are your products/props etc. sparkling clean and looking sensational? Are they in the updated packaging or the latest model of that product?
These may seem like odd questions, but if you’re all over this stuff, you’ll save yourself a bucketload of time and hassle, and make sure you’re making the most of your crew’s time. Our shoots are often held up by one or more of these things not being ready.
If you’re on top of this, then tip #5 about the wishlist of extra content might be very beneficial indeed…
TV shows often go in a few days or weeks in advance and put up signs declaring that they’ll be filming on particular days. Putting up signs in the break room, on the fridge, in the meeting rooms etc, letting your colleagues know that filming will take place on particular days, will help remind everyone what is going on and will help make the day run more smoothly.
BONUS BROADCAST TIP:
A production schedule can help specify times and locations for different aspects to be captured. But beware, if something changes slightly, it can throw a whole schedule out the window, so it’s important to be flexible.