Mastering Your Authentic and Professional Image On-Camera Wardrobe: What To Wear To A Video Shoot

Video Tips

Your wardrobe can speak volumes even before you utter a word. What you wear not only reflects your personal style but also influences how your audience perceives you and the message you’re conveying. We understand the nuances of on-camera attire, and we’re here to guide you through the process of curating a wardrobe that resonates with authenticity and professionalism.

Consider Your Audience

When selecting your on-camera attire, it’s essential to consider your audience and the context of your video. Think about the people who will be watching you and how they will engage with both you and the content. It would be out of place for someone representing a Finance corporation to wear a heavy metal band t-shirt over an ironed, fresh suit. 

Reflect on what you would wear to work or to a meeting when engaging with new acquaintances. Your outfit should align with the tone and purpose of the video, ensuring a seamless connection with your viewers.

Comfort is Key

One of the fundamental principles of on-camera dressing is comfort. Choose outfits that make you feel good and at ease. Avoid clothing with logos or intricate patterns, as they can create distracting visual effects on camera. Opt for large patterns or solid block colours, keeping it simple yet stylish. Remember, your confidence shines through when you feel comfortable in what you’re wearing.

The few “Wardrobe-Don’t”s

While style and comfort are paramount, technical considerations also play a crucial role. Here is what we recommend people avoid wearing on camera.

Avoid excessive jewellery that might interfere with sound quality, creating unwanted noise during recording. Additionally, be mindful of the camera’s sensitivity to certain fabrics and textures. Steer clear of materials that cause a strobing effect, such as white and black lined shirts, ensuring your attire translates well on screen.

Should I wear makeup?

We believe in capturing individuals as they are, without unnecessary enhancements, so if you typically wear makeup, a subtle application is acceptable, but avoid going overboard. A touch of powder can help control shine if needed, ensuring you look your best without appearing overly polished.

Variety Adds Visual Appeal

When shooting multiple videos, consider bringing a selection of jackets, shirts, and different outfit combinations. This tactic provides a diverse visual experience for your viewers, preventing the videos from appearing monotonous. Even if all the footage is shot on the same day, varying your outfits creates the illusion of different occasions, enhancing the overall video aesthetics.

Align Your Wardrobe with Your Message

Always remember that your attire communicates a message to your audience. Ensure your wardrobe aligns with the narrative you’re conveying. Whether it’s professionalism, creativity, or approachability, your clothing should echo the essence of your story. Consistency between your message and your appearance simplifies the process of authentic storytelling, fostering a genuine connection with your viewers.

Your on-camera wardrobe is a powerful tool that can enhance your storytelling abilities. However, we believe that your unique essence is the best story you can tell, and your wardrobe should amplify that narrative. Craft your on-camera image thoughtfully, and let your authenticity shine through every frame.